In today’s market a business of any size requires a web presence.

A website helps potential clients, customers, and even, partners learn more about your company.

A web presence also tends to give credibility to a business.

Your website lets everyone know
who you are, what you do,
where to find you, and how to contact you.

Your competitor has a website – Why don’t you?

If you are not on the web, you will not be found. This can cause business losses.

Potential customers EXPECT to find you on the Internet – regardless of what your business is.

Customers know that going to a website
will give them much more information
about a business than they can get
in the Yellow Pages.

Businesses with a web presence not only make more money, but also create a business reputation people can trust.

These days many people search the internet for
Products and Services that they want.

Many people are using the Internet as a substitute for the Yellow Pages, for tracking down information they need.

For example, when choosing a handy man, who do you think people will trust? A guy in the phone book with no details, or a guy on the internet with a nice web site, that details his services and experience?

People are searching the web every second of the day trying to find a business they can trust,  or they are trying to learn about the services they need.

They are researching,
and if you do not have a website,
people can learn nothing from you
or about you.

Eleven Reasons Why You Need A Website

1. Selling Your Products or Services
You can take orders directly over the Internet.
You can sell your product to a wider audience including an international audience.
You can display all your products and services easily as you have as much room as you need.
One of the main reasons why businesses develop websites is so they can get involved in e-commerce.
Selling products online through an e-commerce store opens up your business to a whole new market of potential customers.

2. Convenient payment processing options
You can Take Credit Card Payments on your website instantly using Paypal, and the funds you receive can be transferred to your bank account.
You don’t have to settle for checks or money orders that take some time to clear, though they will always remain as options.
Through processing orders online by real-time credit card authorizations, businesses save millions of dollars in salary in call centre operators, and sales staff.
It also saves you money by cutting down on data-entry errors.
An online catalogue saves money. Normally you would have paper, printing, and distribution expenses.

3. Extend Your Opening Hours
A website extends your business hours to 24 hours a day, 7 days a week, 365 days a year – without you or your staff having to be there. Your business website is always open.
You market your goods and services 24 hours a day, 7 days a week.
Thus, local or non-local, national or international customers can learn about your service or product any time, in their comfort, even if you are not open for business, or in their location or country.
“You can actually make money while you sleep.”

4. Qualified Sales Leads
A website can supply you with qualified sales leads.
A well-designed website can interact with your prospective customers.
The customers can be encouraged to leave their contact information along with a description of exactly what they are looking for.
You can even add incentives from time to time eg. specials, discounts, etc. for web prospects.
This has been proven to increase dramatically the number of responses you receive. This is an ideal form of sales lead generation.
Your website can survey prospective customers so that you can learn what they are looking for.

5. Customer Service and Support
A website can increase your customer service and improve your customer relations.
One of the key benefits of a website is that your customers and prospective customers can educate themselves and contact you – even if you are not available in person.
You can respond to their needs when it is more convenient for you to do so.
For businesses that sell products, a website can be a wonderful spot for placing Troubleshooting Guides, FAQ’s, Technical Information, Instruction Manuals, and much more.
You can even have Video Instructions with “Self Help” for your customers, on your website.
You can save money on the need to have extra staff in-house answering phones (and mail) when all the details and support literature (manuals, directions, notes, pictures, steps, etc.) are available on your website…. all at the click of a button.
Take a minute to think about how much time and money this will save you.

6. Frequently Asked Questions (FAQ’s)
This is a great time-management tool for your business. Do you have customers who come in one after the other asking the same questions that you or your staff have to keep answering over and over ?
Yes.
Well, This is where your FAQ webpage comes in.
You simply list each of these key questions, along with their answers.
Then this is where you direct your customers to.
How much time and money will this save you every month ?
FAQ’s on the web are accessible right when the customer needs them – not only when you are open for business.
This makes customers very happy.

7. Public Relations
Increase your public relations efforts without the expense.
The marketing power of a website is that it can tell your full story – edited as you create it.
In addition, you have no limitations on Ad or Display Space.
You can have as much space as you need to get your message across and display all your products in brilliant color without costly colour premiums.

8. Instant And Timely Changes To Product And Support Information
A website allows instant and timely changes to product and support information.
A website allows you to add, subtract, change, alter, fix, correct, modify, and update product or service information in a matter of minutes or hours.
Thus, customers will see it the moment it is updated.
This is not the case for costly print and display ads that are printed in magazines and papers.
The lag time between updates and product changes and customer having access to them is negligible compared to other forms of marketing.

9. Big Business or Small Business ?
A website is a great business equalizer.
A quality, custom and professional website can make your business look as big as any other business.
No one has to know that you are working out of your home or have only one small office with 1-3 employees.
A well-designed website will equalize your opportunity for success regardless of the size of your business.
This puts you on par with larger businesses in the same market.

10. Professional Email Addresses
An e-mail address for your business that looks professional, using your business name rather than the name of your e-mail provider.
Now you can start using your professional e-mail address on your business cards and promotions.

11. Sales Brochures, Catalogues and Sales Literature
Save money by using the internet.
A website allows you to distribute Sales Literature, Catalogues, and Brochures all electronically.
This reduces design, development, printing, and expensive mailing costs.
Further updates are instantly accomplished and without the high costs associated with redesigns and reprinting or the lengthy delays.
By the way – Have you ever heard the sad tale, of the business that put the in-correct phone number on their marketing campaign brochures that they just printed thousands of ?
This is not a concern on the web.

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“Get More Customers to Your Website”

Google AdWords “Pay-Per-Click” (PPC) advertising is regarded as
the BEST form of “targeted” online advertising.

Google AdWords is the online advertising solution you are looking for to promote your website.

This is because no other means currently exists online that produces a more “exact” match to ones searches than a specifically directed advertisement based completely on relevant keywords and keyword phrases.

What does Google Adwords PPC advertising accomplish for you ?

CLICK HERE to find out ….

E-mail marketing has one of the best returns on investment (ROI) of any kind of marketing.  You can’t engage in e-mail marketing unless you have a great website.

People need a place to go and click through in order to complete their mission of making a purchase.

Businesses with a web presence
not only make more money,
but also create a business
reputation people can trust.

Do all small businesses need a Web site?
Yes.

Do all medium size businesses need a Web site?
Yes.

Essentially, all businesses should have a Web site,
Since It Is The Best Source Of Information
About Your Company.

Here is a link to some of our Clients Websites

Based on current prices versus return on investment, it is very affordable to have a professional and custom website developed and maintained.
A simple comparison yields that a website is considerably less expensive than a Yellow Pages Ad.
It’s less expensive than developing and printing brochures and catalogues, and less expensive than staffing phones.

Having a business website can be a very inexpensive investment.

OK. Where to Next?

The entire process can be quite confusing when you’re starting out.  Let us put your mind at ease. Send us an email with your contact details and we can discuss your website needs.

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We Will Provide Everything You Need
To Get Your Business On The Internet.
CONTACT US NOW

PS. Just remember, It doesn’t matter what business you are in, your competition
either is, or will be, on the internet.

Trevor Foster, PO Box 671, Broadbeach, 4218, Australia

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“If you can’t be happy, what else is there ? ” -  from “The Compass” movie trailer.

“.. when you have courage to take action ….”  -  Joe Vitale from “The Compass” movie trailer.

“Be optimistic – and always think of other people before yourself,” – Dame Elisabeth Murdoch

“There is no trial after death. You don’t owe anybody anything.
Design the life you want and live it right now.”  -  Pat O’bryan

Here are some links to some Educational Resources on Website Design:-
Charles Sturt University Web Design Process (Step-by-Step Web Design Process)
Swinburne University of Technology (Website Design for Enterprise Performance)
University of Sydney (Web Art and Design)

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