Which website do you think your smartphone customer would prefer to use ?
What do you see?
- Can you read the text without zooming ?
- Can you easily find contact information ?
- Can you navigate without pushing the wrong button ?
People want to access 3 main features on their mobile phone :-
- Tap to Call: this is a button on the site enabling the smartphone to ring your business directly from the site.
- Directions: A map and directions on how to find your business.
- Basic Business Information: information about your business and services, and operating hours.
The majority of Australia’s adult population now own a smartphone.
Smartphone users are local information seekers … and these local information seekers take action.
If you want to gain exposure to the fastest growing consumer base,
you need to have a website designed for mobile browsing.
Companies and professionals who have a mobile website
have a significant competitive advantage over businesses that do not.
Mobile phone screen sizes are relatively small so browsing websites that are designed for large monitors on Smartphones involves a lot of zooming in and out, panning around etc.
Therefore the design of your website for smartphones needs to take this into consideration and make best use of the small screen that is available.
If your website is not designed to take on board the above considerations it’s highly likely that someone attempting to use your website on a Smartphone won’t be on it for very long.
The bottom line:
“With 50% or more of your
traffic coming from smartphones,
without a mobile-friendly site you’ll be
driving users to your competition.
By you not having a mobile-friendly site
helps your competitors.”